TVmap > Buying

The Buying module incorporates electronic ratecards from the Broadcasters, audience ratings and programme information from The Nielsen Company as well as historical data to provide projected audience results.

Reach and Frequency is calculated and displayed automatically as spots are booked and modified.

TVmap® Software uses the full power of the ratings statistical database to produce seasonally adjusted rating forecasts.

The Visual Optimiser within TVmap Buying contains internationally patented components that dynamically display programmes against R&F objectives, enabling creation of schedules with the best combination of exposure versus cost.

The Schedule Optimiser builds schedules based on parameters set; including timezone ratios, channel splits and TARP/cost goals and limits. The Schedule Optimiser works to enhance buying decisions by building on manually selected spots or entering parameters to generate the schedule from scratch.

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Contents

New Buying Session

Navigating the Buying Main screen

Programme Availability