TVmap > TVmap in Excel > TVmap Templates

There is a range of TVmap in Excel templates that assist with analysing viewing and programme information quickly.

Templates currently available:

Convert 000s/TARPs based on Fixed Potential

Enables conversion of 000s/TARPs based on a different Potential and comparison from one period to the next.

Cumulative Audience

Analyse Cumulative Audience over time for a number of stations.

Daily Analysis

Daily summary of performance showing quarter hour data for a selected market.

Post Analysis

Post Analysis uses data from Nielsen AIS to obtain a post air spot list for a category, product or advertiser, for a specific date range and demographic. A R&F can be generated against spots returned.

Ratecard Analysis

Shows year on year audience performance, rate and CPM across several demographics and timezones.

Reach Curves

Models TARPs against cost and frequency distribution for various buying scenarios.

Reach Curves - No Ratecard

Models TARPs against frequency distribution for various buying scenarios.

Reach & Frequency

Build an interactive spotlist which automatically calculates Reach and Frequency as spots are added or changed.

Time Spent Viewing

Analyse the Average Time Spent Viewing over time for a number of stations.

Top Programmes

List top programs ranked by rating or cost efficiency, for a single market.

Top Programmes Summary

Provides a weighted average of a specified amount of top programs. These can be ranked by ratings or cost efficiency.

Week Grid

View quarter hour trends by day in a schedule format; with quarter hours down the side and days of the week across the top.

Zone Analysis

Compare channel rates, ratings and CPTs for various channels and demographics

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