Reach Curves

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Models TARPs against cost and frequency distribution for various buying scenarios.

 

There are three tabs:

Reach Curves Main - this is where you enter parameters such as Station and Daypart splits

Reach Per TARP - this displays the Reach Curve modeled against TARPs, if Rates are used

Schedule - this displays the schedule/s that were created to forecast the Reach & Frequency estimates

 

To start a new Reach Curve, go to TVmap in Excel. From the list of Excel templates available, select Reach Curves.

 

To open a saved Reach Curves template, go to TVmap in Excel, and choose Open Existing.

 

 

 

 

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1.Reach Curves Help        

2.Parameters

3.Reach Curves Graphs

4.View Schedule

5.Copy Schedule

6.Frequently asked questions

7.Reach Curves - No Ratecard

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