Pre/Post Analysis |
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Pre/Post Analysis interfaces with a billing or traffic system in order to import total holdings for pre/post analysis, reach and frequency and reporting. TVmap® Software will provide ratings estimates based on selected source weeks allowing the ability to set benchmarks for upcoming campaigns. Depending upon the billing or traffic system, latest rating estimates can be exported/updated back to the billing system.
As spots go to air the Spot Matching module provides the ability to interface with Nielsen AIS data to provide a true post analysis and report on exceptions. A subscription to Nielsen AIS data is a prerequisite for using Spot Matching.
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Contents
Pre/Post Analysis Troubleshooting
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Have more questions? E-mail us: support@tvmap.com or call us: +64 9 304 0762
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