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Potential is the total number of people in a given geographical area who conform to a specific definition. Population potentials are derived from the latest census figures. To get the potential in thousands use the Potential000s function.

TVmap.Excel.Func.Potential.Main

The Potential function requires the following parameters:

Demographic

FromDate

ToDate

DayMask [Optional]

Example

Below is an example of the Potential function using the demographic Males 25-54, week commencing 30/06/2019, using weekdays only.

TVmap.Excel.Func.Potential.Example

* Excel® is a registered trademark of Microsoft Corporation

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