Cumulative 000s (Cume000s) is the accumulated unique audience measured in thousands. A viewer will only be counted once no matter how many times they watched during the specified period, this means the higher the Cume000s, the larger the audience.
Cume000s is similar to Average000s, but only unique viewers are included.
The Cume000s function requires the following parameters:
Demographic - only one demographic can be specified for the Cume000s function.
DayMask [Optional]
VST [Optional]
TFB [Optional]
TV_Type [Optional]
Example
Below is an example of the Cume000s function, used to calculate the Cume000s for two different demographics, All 05+ and All 25-54 against Three*, week commencing 30/06/2019, peak time and including all days of the week.
* Excel® is a registered trademark of Microsoft Corporation
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