Competitive Expenditure

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The Competitive Expenditure module provides a range of reports drawing on AIS data from Nielsen AIS to enable analysis of competitive advertising spend across all measured media.

 

As this is a Microsoft Excel* based module, it utilises Pivot Tables enabling users to customise their results to suit any client requirements.

Reporting parameters can be easily defined and used to generate customised reports. These can be saved as a Competitive Expenditure document in Excel and reused and/or shared amongst other TVmap users.

 

 

 

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* Excel® is a registered trademark of Microsoft Corporation