ForecastFactor is the ratio or forecast to use when forecasting ratings. The ratio between the ratings from a historical date range (source) compared to ratings from another historical date range (forecast).
The ForecastFactor function requires the following parameters:
Example
Below is an example of the ForecastFactor function using the ForecastFactor for demographic All 05+ using August 2017, August 2018 and time range 06:00-30:00.
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