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This TVmap® Software release extends options for Guaranteed Audience trading and adds the ability to modify TVNZ bonus spots using Go Amend.

We've also updated export functionality for missed spots in Pre/Post.

 

General Buying Updates

Amend Bonus spots for TVNZ

TVNZ bonus booked spots can now be modified in Buying and instructed to TVNZ using Go Amend.

 

 

 

Guaranteed Audience Buying Updates

 

Days Column

A new column Days allows you to specify the days of the week the Guaranteed Audience line covers.

 

 

Secondary Demographic in Guaranteed Audience

Secondary demographic information is now displayed at the bottom of the Guaranteed Audience detail pane for buys with secondary demographics.

This allows you to see ratings and cost efficiency of the GA line item for both the primary and secondary demographic.

 

 

Export to Excel has been added for Guaranteed Audience

Export a selection or entire grid to Excel

 

 

 

Broadcaster changed to GA Group

Replacing Broadcaster with GA Group allows you to book Guaranteed Audience across the broadcasters Guaranteed Audience offerings.

GA now includes stations which are not buyable via spot buying

•SKY stations other the Sky Open i.e. Sport, Movies & Entertainment channels

•Warner Brothers Discovery stations i.e. Rush, HGTV, Discovery, TLC etc

•Whakaata Māori

 

 

The GA group items provide a simple way to select groups of stations under each broadcaster.

Total Broadcaster Groups are listed at the top then followed by the GA groups for each Broadcaster.

 

Buying Summary Filtering with non-spot buyable stations.

By default, Buy Summaries reflect any filtering applied to the buy.

In the case of GA line items where there are spots booked on non-spot buyable stations these will be excluded from the buying totals by default.

 

This may give the impression that the GA Line item is not meeting the target ratings.

See an example below where we have booked a SKY GA line item requesting 5 TARPs. The summary is showing 0.3 TARPs as this will only show spot buyable stations contribution by default.

 

To see the contribution of all spots the Buy Summary filter dropdown can be changed to “All Spots” as shown below. Under All Spots the rating is updated to 6.3 TARPs reflecting the target value.

 

 

A future release of TVmap will provide a new default option which includes buying filters and includes non-spot buyable spots by default. In the interim if you are working with non-spot buyable GA line items use the filter option as above to view all spots.

 

 

Pre/Post Analysis

 

Any saved credentials are now automatically cleared for Pre/Post Analysis when a password is updated in Pegasus.

When you next attempt to access Pre/Post Analysis a message box will appear:

Once you click OK simply close and re-open Pre/Post Analysis and enter the new login.

 

 

Missed Spots

Missed spots can be exported to Pegasus to retain the status. This means that spots will show as missed on future Pre/Post sessions without the need to run a spot matching session.

 

To set the spots as missed run a spot match session and select the spots to export. A new menu item has been added to select all the current missed spots.

 

Export/Update will then export the results to Pegasus, so the missed status is retained for future sessions.